Danone confirmed the discontinuation of Silk Nextmilk and So Delicious Dairy Free Wondermilk in the US last year.
The France-based dairy manufacturer explained the decision was made to focus on innovation across its product portfolio to meet changing consumer preferences, including functional and nutritional needs.
While the exact date of the products being pulled from shelves was not disclosed by Danone, the company emphasized efforts to expand its Silk Protein range, introducing an oat variant with reduced sugar and increased calcium content.
Earlier in February, Danone reported a “sequential improvement” in volumes as part of its strategy to optimize product lines and counter inflationary cost pressures.
Under CEO Antoine de Saint-Affrique’s leadership, Danone is focused on transforming its European essential dairy and plant-based business (EDP) to enhance competitiveness and innovation.
De Saint-Affrique emphasized the long-term nature of the transformation process, aimed at aligning the portfolio with strategic goals and enhancing brand functionality.
Furthermore, Oatly faced challenges as it incurred significant costs related to the abandonment of plans for new manufacturing plants in the UK, US, and China.
Following the fourth-quarter results, Oatly booked impairment charges and additional costs due to the discontinued construction of production facilities, signaling the impact of strategic decisions on the company’s financials.
