Food and Beverage Business
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“Danone expands its medical-nutrition offerings for adults in the Chinese market”

"Danone expands its medical-nutrition offerings for adults in the Chinese market" Danone Food and Beverage Business

The food and beverage industry location of China has seen an expansion for Danone, with a wider line of medical nutrition products for adults with special needs. At the same time, the French group already supplies Nutrison and Peptisorb tube-feeding products in China. Danone is adding its Fortimel brand to its local portfolio, with the company selling Fortimel Balanced beverages made at its facility in Wuxi in eastern China. This expansion is a response to the country’s ageing population and the rising “incidence of chronic disease”, as well as demand for “adequate nutritional care upon discharge” from hospital.

“The drinks are designed to meet the nutritional needs of patients recovering after surgery or non-communicable diseases like cancer and stroke,” Danone explained. Bruno Chevot, the president of Danone’s business in China, north Asia and Oceania added: “It marks a solid step into the AFSMP [Adult Foods for Special Medical Purposes] market in China and helps Danone to further grow its portfolio covering the full life spectrum.”

The product expansion is part of Danone’s wider “specialised nutrition” division, which also includes products for infants. Medical nutrition products currently account for approximately 40% of the division’s sales, and the business unit accounts for 30% of Danone’s total revenues. Growing by 10% on a like-for-like basis, in 2022. The company recently expanded a factory in Turkey by investing €15m ($16m) for medical nutrition products.

Danone’s medical nutrition business is seeing expansion, serving a growing market of adults with special medical needs. The strategic move reflects the company’s commitment to providing “adequate nutritional care upon discharge” while helping Danone further grow within the AFSMP market in China and globally. Unlock comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge with GlobalData’s industry insights.

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