This year’s prize is an electric van, which will assist retailers in expanding their operations in a more sustainable manner. In order to participate, retailers must purchase any qualifying case of Walkers, Doritos, Cheetos, Kurkure or Smiths 48g-82g £1.25 RRP PMPs from Bestway. This format is driving significant value growth in the savory snacks category, making it a lucrative opportunity for retailers.
As part of our ongoing commitment to supporting retailers, Walkers has once again teamed up with Bestway to relaunch the highly-anticipated Win a Van competition for the sixth consecutive year. What sets this year apart is that for the first time, one fortunate retailer will have the chance to win an electric van, thereby enabling them to grow their operations in a more sustainable and environmentally-friendly manner.
Mike Chapman, head of wholesale at PepsiCo, shares his thoughts on the competition: “Our Win a Van competition has proven to be a tremendous success in the past, and we are determined to continue giving back to retailers, especially during these challenging times. By partnering with Bestway, a strategic ally, we can effectively communicate new launches and help retailers navigate the ever-evolving and competitive savory snacking landscape. The wholesale channel is vital for PepsiCo, and by providing valuable, ongoing support, we can help retailers capitalize on consumer needs and demands to boost their sales.”
The competition period runs from September 15th to November 9th, and retailers will automatically be entered into the competition by purchasing any qualifying case* of Walkers 48g-82g £1.25 RPP PMPs from Bestway. Additionally, Bestway is offering consumers the chance to win one of three e-bikes through its Best One retail franchise. Consumers simply need to purchase any qualifying pack and text to win for a shot at winning.
Kenton Burchell, group trading director at Bestway, expressed his excitement about partnering with Walkers once again: “After experiencing tremendous success with this competition, which saw nearly 60,000 entries last year, we are thrilled to collaborate with Walkers in supporting our retail customers and enhancing their snacking sales. Additionally, we are delighted to offer consumers the opportunity to win one of three e-bikes through our Best One retail stores as part of this campaign.”
To summarize, the Win a Van competition, presented by Walkers and Bestway, offers retailers the chance to win an electric van to propel their sustainable growth. By purchasing qualifying products, retailers automatically enter the competition, while consumers have the opportunity to win e-bikes. This collaborative effort underscores PepsiCo’s commitment to supporting retailers and providing ongoing assistance in meeting consumer demands, ultimately enhancing sales in the savory snacks market.