Food and Beverage Business

Whitakers introduces new flavors and updated packaging to their product range

Food and Drink Technology

Whitakers Chocolates has recently announced the relaunch of its Chocolate and Honeycomb Crisps Range, introducing new flavors and updated packaging. These changes were made in direct response to customer feedback, reflecting the company’s commitment to meeting the evolving preferences of its clientele.

The revamp includes the addition of a new flavor – Milk Chocolate Coffee Crisps – as well as a significant makeover in packaging and size. The range now comes in elegant hexagon-shaped gift boxes, making it suitable for various occasions, and the product weight has been increased to 165g, creating a more generous offering for consumers. Additionally, Whitakers Chocolates has upheld its sustainability goals by using Fairtrade Cocoa throughout the range.

Incorporating customer feedback, the Milk Chocolate Coffee Crisps flavor has been eagerly anticipated and joins the existing selection of popular flavors such as mint and salted caramel, catering to the preferences of chocolate enthusiasts. These changes position the Chocolate and Honeycomb Crisps range as an ideal choice for confectionery gifting, aligning it with consumer demand and market trends. Furthermore, all products in the range are entirely gluten-free, with the dark chocolate crisps certified by the Vegan Society.

For the upcoming festive season, Whitakers Chocolates has also introduced two exclusive seasonal flavors, with further details to be unveiled soon. Additionally, in response to growing demand, all flavors in the range will soon be available in bulk 800g tubs, catering to the needs of the catering and hospitality sectors.

A strategic move to expand its market reach, Whitakers Chocolates now offers its products for private label, allowing businesses to feature its chocolates in the hexagonal gift packaging, personalized with their own labels. Managing director, William Whitaker, expressed enthusiasm for the changes, emphasizing the pride with which Whitakers Chocolates has evolved to meet customer expectations.

Whitaker’s message to customers: “Thank you for inspiring this journey – we are excited to continue creating and innovating with your tastes in mind.”

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