Wall’s is revolutionizing the food-to-go market with its new takeaway offerings, featuring three enticing flavors: pepperoni pizza, cheeseburger, and Bombay potato curry. These innovation-driven Takeaway Pockets bring excitement to a beloved staple.
Building on the success of the brand’s £20 million+ slice range, this trio introduces a smaller version designed specifically for younger consumers. By providing a lighter snack or dinner option, Wall’s aims to cater to the evolving tastes of today’s food enthusiasts.
The Wall’s Takeaway Pocket Pepperoni Pizza Slice, Takeaway Pocket Cheeseburger Slice, and Takeaway Pocket Bombay Potato Curry Slice (130g, RRP £1.50) will become available across the convenience channel starting May 2025.
Each of these recipes draws inspiration from the UK’s favorite takeaway dishes, resonating with a trend-driven younger generation. The Pepperoni Pizza Slice boasts a rich tomato sauce, extra mature cheddar, and smoky pepperoni, delivering a nostalgic pizza experience enveloped in a delicious pastry. In contrast, the Cheeseburger Slice combines a savory beef filling with gooey cheddar, tangy pickles, and classic burger sauce, adding an exciting twist to a fast-food favorite. Rounding out the lineup, the Bombay Potato Curry Slice features a comforting, spiced potato filling that is bursting with rich Indian flavors, making it ideal for vegans, vegetarians, and flexitarians alike.
Designed to capture attention on the shelf, the vibrant packaging employs bold colors and dynamic graphics inspired by the neon energy of UK takeaway culture. This visual appeal instantly connects with younger shoppers.
These ready-to-eat pockets are perfect for those on-the-go. Whether enjoyed straight from the pack or heated later, they serve as an ideal lunchtime pick-me-up or a component of a meal deal.
Jason Manley, brand director at The Compleat Food Group, home of Wall’s, remarked: “Wall’s is building on the success of its slices range by tapping into the nation’s love of big, bold takeaway tastes. As a leading brand in the Chilled Savoury Pastry category, with strong resonance among younger consumers, we’re well placed to attract new audiences and bring real excitement to the food-to-go fixture.”
He further emphasized, “Our new Takeaway Pockets do exactly that. With three standout recipes launching the range, we’re confident they will capture the attention of new, younger shoppers, while also offering something fresh and exciting to existing consumers.”