Just Spices, a global leader in blending spices, is bringing its culinary expertise to UK supermarkets this summer with the release of eight of its most popular spice blends at Waitrose stores across the country. Founded in 2012 by Florian Falk, Ole Strohsneider, and Bela Seebah, Just Spices boasts a delicious range of over 100 spice blends that until now were only available online in the UK. However, following its acquisition by Kraft Heinz in 2022, the company is ready to launch its much-awaited range in UK supermarkets.
Just Spices’ tantalizing seasonings, toppings, and all-rounder spices cater to the modern foodie who likes to experiment with new cooking styles and ingredients. Recent research shows that 60% of the UK’s under-34 population is eager to try new culinary trends, making Just Spices’ entrance into Waitrose stores perfectly timed to excite the keen home cook.
The eight new SKU’s on offer showcase a range of tantalizing blends that will awaken the taste buds of foodies all across the UK. The range includes Avocado Topping (60g), Salad Topping (35g), Chicken Seasoning (79g), Vegetable Allrounder (75g), Egg Topping (55g), Salmon Seasoning (50g), Pasta Allrounder (45g), and Roast Potato Seasoning (72g). Each blend is entirely natural, vegan-friendly, and sugar-free.
Kraft Heinz’s new ventures head of growth platform, Maria Lorenzi, spoke of the launch and said, “…Just Spices takes away all the guesswork of cooking, allowing consumers to come up with new meal ideas and add flavour in no time, made from high-quality natural ingredients… Trust us when we say you won’t be hiding your spices in the cupboard anymore.”
Just Spices has already established itself as a household staple in Germany while seeing success overseas in Spain, Austria, and Switzerland. The brand’s expansion plans include taking the UK and US markets by storm.
This launch is part of Kraft Heinz’s transformational strategy to bring insight-driven innovation to consumers faster than ever before while growing its taste elevation platform around the world. The New Ventures team scouts different cultures and trends to bring new flavours to global consumers. Other recent launches from the New Ventures division include Heinz’s first-ever pasta sauce range in the UK and a collection of avocado hot sauces under the brand Kumana.
The new Just Spices SKU’s are available now at Waitrose stores nationwide, with more listings to come in Sainsbury’s and on Ocado during summer 2023. Each blend costs £3.99.
In conclusion, Just Spices is set to spice up the UK’s culinary scene by bringing its tantalizing and extensive range of spice blends to UK supermarkets. So, get ready to awaken your taste buds and ignite your cooking passion with Just Spices’ delicious range of natural and sugar-free spice blends.