Retailers who shop at Unitas member wholesalers can participate in the competition by filling out an online form. The competition is currently open and will close on 20 August 2023.
According to Tracey Redfearn, head of marketing at Unitas Wholesale, this year’s highly anticipated tournament presents a significant opportunity for retailers and wholesalers to boost sales. With the growing popularity of women’s football, the competition aims to foster excitement around the games and engage customers throughout the summer.
With matches taking place in the mornings and being broadcast live on television, Unitas has created an excellent occasion for stores to capitalize on the at-home breakfast and brunch trend. Friends and family can gather to watch matches while retailers seize the opportunity to drive sales.
To boost visibility in-store, Unitas has provided football-themed Point of Sale (PoS) materials to retail club and symbol retailers. These materials are designed to attract shoppers’ attention effectively.
The competition offers attractive prizes sponsored by various brands, including Love2shop vouchers, Budweiser ticketmaster gift cards, Carlsberg holiday vouchers, Coca-Cola TV and speaker bundles, ACE vouchers to spend in any Unitas depot, Heineken Red Letter Days, Kellogg’s Apple Watch and Air Pods, Kimberly-Clark Virgin Experience vouchers, KP Snacks Amazon tech bundles, Suntory Beverage & Food Xbox bundles, Mars Petcare Microsoft Surface Go, Nestlé Confectionery vouchers to spend in any Unitas depot, PepsiCo PlayStation 5 bundles, Swizzels Matlow Just Eat vouchers, and Weetabix Apple iPad and Apple Pen.
In addition to the attractive prizes, retailers who are members of the retail club will receive posters and shelf talkers. Symbol stores will have access to these materials as well as an A3 poster displaying the fixture list, bus stops, bunting, and stack cards.
The competition is being actively promoted through various channels, including Unitas brochures, InStore Magazine, the Plan for Profit website, and app. Social media platforms will also be utilized for promotion, and wholesalers will receive assets that they can use on their own channels.
To locate their nearest Unitas wholesaler, retailers can visit the Unitas Wholesale website.
Overall, this competition offers a unique opportunity for retailers to engage their customers, boost sales, and enhance their presence during this highly anticipated tournament.