Introducing our new NPD launch: protein puddings in Creamy Caramel and Double Chocolate flavors. These guilt-free treats are not only low in fat but also contain no added sugar. In fact, they are the only protein puddings on the market that provide a whopping 25g of protein per pot.
Our latest product expansion comes just over a year after UFIT became a valued member of the Weetabix Food Company family following our acquisition in 2022.
As Austin Bailey, MD of UFIT, explains, “Since joining forces with the wider Weetabix Food Company family last year, our sales have skyrocketed by 216% year on year. This remarkable growth has led us to increase our workforce by 30% to ensure we can keep pace with the demands of our flourishing business. Our ultimate goal is to help individuals make the most of each day, a driving force that has fueled our passion since UFIT’s inception in 2014. By constantly pushing the boundaries of innovation, we strive to combine leading-edge nutrition with outstanding taste. Our protein puddings are a testament to this commitment.”
Terry Adams, marketing director at UFIT, elaborates further: “Offering our loyal customer base a consistent 25g protein content in an entirely new format is a significant milestone for UFIT. We were determined not to become just another player in the highly competitive protein pudding market. Instead, we aimed to establish ourselves as the disruptive force and market leader that we are. With our genuinely delicious flavors and generous servings packed with protein, we have accomplished just that.”