Kettle Chips is proud to introduce its newest flavours – Sriracha Mayo and Dill Pickle & Jalapeño – inspired by street food and adventurous tastes. In fact, Kantar and White Tiger Qual Research found that 36% of consumers are seeking new and bold flavours, hence the creation of these bold combinations from around the world.
The Sriracha Mayo seasoning is a fusion of the trendy Sriracha chili sauce and creamy mayonnaise, creating a fiery yet rich flavour profile. Meanwhile, Dill Pickle & Jalapeño offers tangy and zesty flavours inspired by Kettle’s US roots, perfectly catering to the growing demand for adventurous and spicy tastes.
Both SKUs will be launched as Sharing Bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards. To promote these new flavours, Kettle Chips will be hosting Kettle Chips Escape Room, a unique and free sensory experience in Shoreditch in April, and will also invest in ATL and shopper support to drive awareness and trial of the new seasonings.
Russell Tanner, Kettle Chips’ marketing director, expressed excitement over the two new seasonings that Chef Phil has developed. “By offering something a little unexpected from Kettle, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand,” Tanner said.
In line with Kettle Chips’ commitment to using only 100% real food ingredients made with British potatoes, both new seasonings are guaranteed to satisfy adventurous cravings while staying true to Kettle’s quality standards.
The new flavours have received rave reviews in Kettle’s latest consumer research. Audiences were impressed by how unique and exciting the flavours are. With consumers always keen on exploring new tastes, Kettle Chips is thrilled to offer these two new flavour profiles that are sure to take customers on a culinary journey.
In essence, Kettle Chips’ new seasonings offer a fresh take on the classic crisp while responding to the growing demand for new and bold flavours. With their launch set to take the market by storm, these new flavours are the perfect addition to any snack aisle.