Pukka, the well-known savoury pastry brand, has launched a new campaign to promote its range of products. The campaign’s tagline, “anytime, anywhere, anyhow”, highlights the versatility of the Pukka pastries, which can be enjoyed hot or cold. The company plans to use cross-channel marketing to reach a wide audience, with a major push across television and radio.
According to Rachel Cranston, head of brand strategy at Pukka, the company has had a “milestone year” due to ongoing investment and a pipeline of innovative products. These include a first-to-market Pepperoni Pizza Pie and Slice, as well as frozen pies, bakes, and sausage rolls. Cranston credits the success of these products to the people of Britain, who have embraced the brand’s full-on flavour.
The new campaign, titled “Pukka for the people,” aims to build on this success by reminding the nation of the quality and versatility of Pukka’s products. The marketing materials will showcase the many ways the pastries can be enjoyed, inspiring Brits to tuck into Pukka products any way they please. By doing so, the company hopes to increase sales at supermarkets and savoury pastry fixtures, supporting the growth of its retail customers.
The campaign’s focus on the people of Britain and their love for Pukka’s products creates a powerful magnetism that draws in shoppers. By putting this message at the heart of its marketing, Pukka is sure to drive even more sales growth in the coming months. The company’s investment in innovation and flavour will only strengthen its position as a leading savoury pastry brand.