Take an exclusive look into the studios of Aardman, the multi-Academy Award-winning creators of the Thatchers’ stop motion animation TV ad. This captivating short film features interviews with Aardman creatives and the real people behind the beloved Thatchers characters seen on TV.
To bring this vision to life, a team of 40 Aardman crew members worked diligently, requiring the creation of hundreds of tiny apples. The animators alone devoted over 480 hours to shoot the 40-second commercial. Such dedication to perfection truly showcases why Aardman is considered a master of their craft.
Martin Thatcher, a fourth-generation cider maker, who is interviewed in this behind-the-scenes film, expresses his admiration for Aardman’s meticulous approach: “Take a look at the total dedication to perfection that Aardman put into creating the miniature models of the rosy-red apples, and you understand why they are masters of their craft.” He emphasizes that until one has the opportunity to collaborate with Aardman, it’s impossible to truly appreciate the astounding level of detail they invest in ensuring absolute perfection.
This unwavering attention to detail is what makes Thatchers and Aardman the perfect pairing. Their shared commitment to excellence is apparent in every frame of this mesmerizing short film.
To experience the magic firsthand, click here: 