Whole Earth is proud to announce its renewed sponsorship of Team GB for the upcoming Paris 2024 Olympic Games, following a successful partnership for the Tokyo 2020 Olympic Games. This collaboration will involve a comprehensive marketing campaign, encompassing various avenues such as advertising, in-store marketing, PR, experiential events, and social media.
With an investment of approximately £3 million, this marketing campaign will not only support Team GB’s athletes in their preparation for Paris 2024 but also serve as our most extensive all-year-round campaign to date. By showcasing the nutritional goodness of peanut butter, Whole Earth seeks to dispel the misconception that peanut butter is merely a treat, emphasizing its value as an everyday food choice.
Tim Ellerton, the commercial director at the British Olympic Association, expresses delight in renewing our partnership with Whole Earth, recognizing the vital role of valued partners in enabling Team GB’s participation in the Olympic Games. He eagerly anticipates collaborating with Whole Earth once again to develop novel and exciting plans for the upcoming year.
Nicola Turner, Whole Earth brand controller at Ecotone UK, highlights the importance of promoting peanut butter as a staple in the diets of Team GB athletes. Contrary to popular belief, peanut butter is a healthy choice for individuals striving for optimal fitness. With its natural goodness and absence of added sugar, Whole Earth peanut butter contributes to the well-being of these elite athletes, while its delectable nutty taste ensures their enjoyment.