Maoam, the confectionery brand, has launched a new limited-edition range, combining the classic flavours of vanilla ice cream and blackcurrant, raspberry or strawberry jelly. This latest addition was designed with childhood birthday parties in mind and will be available nationwide starting this June. Priced at an affordable £1.25 RRP per bag, these nostalgic flavours are sure to entice consumers looking for a trip down memory lane.
The creation of this new range was inspired by a poll of over 2,000 Brits commissioned by Maoam, which revealed that jelly and ice cream remain one of the top food memories of consumers’ childhoods, and are still one of the must-haves for birthday parties even in the year 2023. This showcases the powerful emotional connection food has in the lives of people and how nostalgia can be leveraged to create successful marketing campaigns.
According to Georgia Gardner, the assistant brand manager at Maoam, “Our new limited-edition range combines the delicious tastes we all remember as well as offering a fresh take on a sweet treat to enjoy whilst reflecting on our carefree birthday party memories.” The use of transition words such as “according to” helps to add credibility to the statement. Additionally, the use of active voice keeps the content concise and engaging.
In conclusion, Maoam has created a new limited-edition range to take customers back to the good old days of jelly and ice cream at birthday parties. Launching nationwide from June, these nostalgic flavours are sure to attract consumers who want to relive their fond childhood memories.
