Squeaky Bean, a leading brand in the plant-based category, is introducing its latest innovations: vegan smoked salmon style slices and tuna style flakes. These ready-to-eat alternatives offer a delicious and authentic seafood experience, catering to the growing demand for fish alternatives among health-conscious flexitarians, vegans, and vegetarians.
The Beechwood Smoked Salmon Style Slices by Squeaky Bean are the first vegan smoked salmon style slices to hit major retailers. Made using beechwood chips for a natural smoky flavor and aroma, these slices replicate the marbled appearance of traditional smoked salmon perfectly. On the other hand, the Tuna Style Flakes have been specifically crafted to mimic the taste and texture of tuna, while also providing a high protein content and serving as a rich source of Omega 3. Both products are made entirely from plant-based ingredients, low in saturated fat, and ready to eat.
Squeaky Bean’s decision to introduce fish alternatives stems from the increasing consumer demand for plant-based fish options. Many individuals have voiced the limited availability of fish alternatives in the plant-based category, and Squeaky Bean aims to address this gap. In fact, the company’s latest offerings target two of the most commonly consumed fish species in the UK, which account for 60 – 80% of seafood consumption [MSC UK Tuna Shopper report Jan ’21].
Starting from September 20th, 2023, customers can find Squeaky Bean’s Beechwood Smoked Salmon Style Slices (80g) in Waitrose, while Sainsbury’s will stock the product from September 27th, 2023. Additionally, Squeaky Bean’s Tuna Style Flakes (120g) will be available in Sainsbury’s from the same date.
Becky Youseman, the marketing controller at Squeaky Bean, shares the company’s dedication to creating exceptional plant-based alternatives. She recognizes the popular choice of consuming fish for its health benefits and acknowledges the rising concern for the health of our oceans. Consequently, Squeaky Bean saw an opportunity to cater to both these market demands by offering high-quality fish alternatives.
“We have created Squeaky Bean’s first ever fish products, the Beechwood Smoked Salmon Style Slices and Tuna Style Flakes, which genuinely taste and look like the real thing,” Youseman affirms. With limited innovation in the plant-based fish category thus far, Squeaky Bean takes pride in leading the way by launching a remarkable vegan tuna alternative and the first vegan smoked salmon style slices to be available in major retailers.