Food and Beverage Business
Consumer

SCI-MX Introduces Protein Blondie to Revolutionize Fitness Fuel

Food and Drink Technology

SCI-MX, a prominent name in sports nutrition, has recently introduced a new addition to its product lineup – the Protein Blondie. This latest creation complements the brand’s popular Protein Brownie, providing fitness enthusiasts with a guilt-free and delicious way to meet their protein goals.

The Protein Blondie features luscious white chocolate chips and a soft, gooey texture, offering a truly indulgent experience while delivering impressive nutritional benefits. Each 65g serving contains 20g of protein, making it easy for consumers to incorporate a substantial protein boost into their daily routine.

What sets the Protein Blondie apart is its commitment to a balanced nutritional profile, carefully formulated to meet the latest Government food guidelines. With just 259 calories, 2.5g of saturates, and a mere 2.0g of sugar per serving, SCI-MX has successfully crafted a protein-packed pre or post-workout snack that won’t compromise on macronutrient targets. This makes it an ideal choice for those who are mindful of their dietary intake but still crave the satisfaction of a delicious treat.

Parminder Singh, new product developer at SCI-MX, stated, “We are thrilled to introduce the Protein Blondie to our product line up. Crafting a product for fitness enthusiasts is not just about meeting their nutritional needs; it’s about understanding their commitment to a healthy lifestyle. We chose every ingredient meticulously so that it not only meets high standards of taste but is backed by science, aligning with consumers’ nutritional goals and preferences.”

This newest product joins SCI-MX’s range following the successful launch of the brand’s first canned, pre-workout product, X-PLODE, late last year. Singh also mentioned, “We have exciting plans for further product launches only a few months away. This pace of new releases is to solidify SCI-MX’s status as a trailblazer in the protein product industry, and we hope our Blondie emerges as a standout snack.”

The brand has seen real sales success within the retail space in the first week of launch and hopes that online engagement will match this. SCI-MX aims for the Protein Blondie to be the pick-up product in the protein revolution and seamlessly integrate into active lifestyles.

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