VK has collaborated with schuh for their second summer campaign, featuring the limited-edition Kiwi & Pineapple in a 70cl convenience format. As part of the #WeAreSummer campaign, promotional mixed packs will give out £10,000 worth of prizes.
Head of brand at Global Brands, Charlie Leaver, stated: “We are thrilled to announce our summer partnership with schuh, following last year’s campaign’s success, which saw over 20,000 consumers participate in the competition. This year, with another fantastic brand that aligns with our values and target audience, we expect another exciting summer for the brand.”
The first campaign’s limited edition Ultra Violet had exceeded supply, making the partnership with schuh a natural fit to refresh the campaign for 2023. Using active voice and appropriate transition words, this new campaign aims to boost customer engagement for both brands.
Head of Marketing at schuh, Kellie Lauder, stated: “We are pleased to partner once more with VK on their #WeAreSummer campaign, with Gen Z and students being our target audience here at schuh. VK’s affiliation with students makes them a natural fit for schuh, and we are excited to continue this partnership in 2023 following the tremendous success of the previous year.”
In summary, the summer 2023 #WeAreSummer campaign brings together two exciting brands, offering a refreshing limited-edition Kiwi & Pineapple flavor in an accessible convenience format. The promotion includes £10,000 worth of prizes and anticipates to surpass the previous year’s campaign engagement.
