“For 75 years Golden Wonder has been offering fully flavoured, great value crisps and snacks. £1 PMPs are a must-stock! They have been the main driver of snacks category growth over the past four years – growing more than twice as fast as the market,” says Matt Smith, marketing director at Golden Wonder.
“After speaking to retailers and consumers, the importance of sticking to the £1 price-point comes through loud and clear. The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst delivering strong retailer margins.”
“Value for money is now the 3rd most important reason for snacks purchase (after flavour and quality) with over 90% agreeing it value for money is important! However, Convenience shoppers worry that they will pay more for shopping locally and PMPs give them confidence that they are not being ripped off. That’s why PMPs have increased to 75% of snacks sales in symbols and indies.”
