Boost Drinks is excited to announce the launch of their newest flavour, Lemon & Lime. This beverage will expand Boost’s Energy offering in a soft drink category that is currently experiencing a 15% growth, accounting for 26% of all value sales.
One of the standout features of Lemon & Lime is its fusion of these two distinct citrus flavours. This combination gives the new drink an edge over the current single-flavour SKUs in the category. The product comes in affordable 75p price-marked packs that enable retailers to communicate great value to increasingly price-conscious consumers, all while delivering excellent margins. Boost Drinks is committed to this “Honest Broker” approach.
Adrian Hipkiss, marketing director at Boost Drinks, acknowledges the growing success of their 250ml Energy Stimulation range. Hipkiss also explains that the Lemon & Lime addition perfectly complements the range, providing another flavour variant. According to Hipkiss, the Lemon & Lime blend is perfect for the warmer months and is sure to win over customers. Hipkiss promises that Boost Drinks has more exciting products in the works and encourages customers to “watch this space!”
In conclusion, Boost Drinks is thrilled to add Lemon & Lime to their product line. With its unique blend of citrus flavours and affordable pricing, Lemon and Lime is poised to become a category favourite among value-conscious consumers.