Kit Kat, the renowned brand known for its iconic “Have a Break” philosophy, has launched a new global campaign titled “Tech Frustrations.” This innovative campaign aims to address the growing issues people face in today’s technology-driven world, be it dealing with peculiar security questions, remembering passwords, or being continuously added to countless WhatsApp groups.
The campaign comprises a captivating blend of long-form and short-form videos, as well as standalone assets. The hero video effectively portrays a medieval scene, cleverly contrasting the outdated with the modern and bringing to life the ever-present annoyance of technological challenges.
“Tech Frustrations” is live now and can be witnessed on various platforms, including TV, Broadcast Video on demand, digital channels such as YouTube, Meta platforms, TikTok, and out of home placements. The campaign is scheduled to run until the end of November 2023.
Stephanie Scales, the esteemed Senior Brand Manager at KitKat, emphasized the brand’s long-standing commitment to promoting breaks, spanning over 85 years. In our fast-paced world, where constant demands push us to do more and achieve more, taking a break has never been more crucial.
Through this thought-provoking campaign, we aim to inspire individuals to step away from their technological frustrations, encouraging them to take a moment to reflect and reset. By doing so, they can approach challenges with a renewed perspective and energy.
At KitKat, we believe there is no better way to take a break than indulging in the delectable goodness of a Kit Kat bar. So, go ahead, embrace the philosophy of “Have a Break, Have a Kit Kat,” and experience a revitalizing respite from everyday technology woes.
To truly appreciate the essence of our “Tech Frustrations” campaign, visit our offical Kit Kat YouTube channel, where you can watch the captivating hero video by following this link:
Unlock a world of tranquility by embracing the power of a Kit Kat break.
