The TGTG app, amidst the current cost-of-living crisis, has quickly gained popularity in the UK and worldwide. It serves as a solution to both reduce food waste and save money by rescuing unsold food items from restaurants, bakeries, and grocery stores before they end up in landfills.
Notably, the app has established partnerships with Costa Coffee, Starbucks, Greggs, Pizza Express, and several supermarkets in the UK. This collaboration further enhances its reach and impact.
Recent data from the SimilarWeb platform reveals that the TGTG app boasts approximately 623,000 monthly active users in the UK alone, as of August. In comparison, Starbucks UK had around 255,000 monthly active users during the same month, clearly showing TGTG’s significant popularity compared to the coffee chain app.
Looking at global figures, the TGTG app recorded approximately 7.3 million monthly active users on Android in August 2023. This represents a growth of half a million Android users compared to the same period last year, when the app had 6.8 million active users. Furthermore, usage has hit even higher peaks globally over the past 12 months, exceeding 8 million in March 2023.
Demographically, the largest user group in the UK, comprising 38% of the total, falls within the 35 to 44 age bracket. Following closely behind are users aged 24 to 35 years old.
The success of the TGTG app demonstrates its effectiveness in addressing the issues of food waste and consumer savings. With its wide reach, partnerships with prominent brands, and continuous growth in user base, TGTG remains a frontrunner in the cost-of-living crisis solution space.
