Pure Foods Tasmania has successfully finalized its acquisition of Elato, a prominent premium ice cream brand in Australia.
As part of this agreement, Pure Foods Tasmania (PFT) acquired all intellectual property, brand assets, recipes, and supply arrangements associated with Elato Ice Cream.
The initial consideration for this acquisition was A$50,000 ($32,638.25) in PFT shares. Moreover, PFT may issue up to four million additional shares contingent upon the achievement of specific revenue and profitability milestones.
This acquisition establishes PFT’s new Ice Cream Division, uniting Elato with The Cashew Creamery, which PFT acquired in April 2021.
According to a filing, this merger creates a “multi-brand” platform, encompassing premium dairy and plant-based frozen desserts.
Roz Kaldor-Aroni, the founder of Elato, has transitioned to Pure Foods Tasmania as the general manager of the Ice Cream Division.
In her new role, she will spearhead sales growth, lead product development, and focus on manufacturing optimization.
Kaldor-Aroni stated: “The acquisition of Elato after only four years in the market, is validation that award-winning products which focus on innovation and community support are appealing to not only the ice cream buying public but also to like-minded innovators like PFT.”
PFT aims to leverage Kaldor-Aroni’s industry experience to pursue contract-packing and licensing opportunities. Furthermore, they plan to maximize the use of existing ice cream production assets and expand their commercial outreach.
Integration efforts are already underway, with plans for consolidating all ice cream production in Tasmania.
This relocation and expansion are expected to create at least three new skilled manufacturing positions in southern Tasmania, with further hiring possibilities as the division continues to grow.
PFT is also actively exploring new retail channels, licensing agreements, and contract-packing partnerships.
This acquisition of Elato comes on the heels of growth for PFT’s Tasmanian Pâté brand.
In October, the company announced that Tasmanian Pâté is now available in approximately 700 Coles supermarkets nationwide, significantly increasing its previous footprint of 300 stores.
Initial September orders exceeded monthly volumes by more than ten times compared to the period between June and August.
Based on current demand trends, management projects the expanded Coles distribution will generate an additional A$500,000-600,000 in annualized sales, which represents an approximate 15% uplift to the Tasmanian Pâté revenue base for FY25.
For the full year ended 30 June 2025, PFT reported a narrowed net loss of A$2.8m, while revenues declined 28% to A$5.39m. The company noted that this performance was impacted by its exit from “unprofitable” product lines.
PFT also highlighted annualized cost savings of A$1.9m and restoration of gross margin “integrity,” as the cost of goods sold decreased from 110% of revenue to 76%.