Food and Beverage Business
Consumer

Proper Snacks introduces new lineup of chickpea snacks.

Food and Drink Technology

Proper Snacks is thrilled to introduce a new line of Properchips, featuring chickpeas as the star ingredient, in three exciting new flavors. “Tongue-tingling Ghost Chilli & Yuzu, spicy and tangy Jerk Sauce, and mild and moreish Katsu Curry flavor” are set to delight snack lovers seeking bold and diverse taste experiences.

Research conducted by Proper Snacks underscores the importance of taste in the quest for healthier snack options that don’t compromise on flavor. With the launch of Properchips, the brand aims to meet this demand by offering unique, flavorful snacks that align with consumer preferences.

Each serving of the new Properchips chickpea range contains fewer than 100 calories and complies with HFSS guidelines. Additionally, these vegan and gluten-free snacks are seasoned with natural flavors, appealing to health-conscious consumers seeking nutritious snack choices.

Properchips lentil has seen impressive growth in various formats, with a 40% increase in the latest month and a 22% year-over-year growth rate. The brand’s commitment to innovation and flavor diversity continues to drive its success in the snack industry.

Illustrated by independent artist Ewa Lefmann, the packaging of Properchips features unique flavor characters that embody the brand’s playful personality. Combined with bold typography and vibrant colors, the packaging design enhances the overall snacking experience, injecting excitement into the Better-For-You category.

Proper Snacks’ founder, Cassandra Stavrou, expresses her enthusiasm for the new Properchips range, particularly praising the Yuzu + Ghost Chilli flavor. She commends her team for creating snacks that uphold the brand’s commitment to excellence and looks forward to sharing these delicious offerings with consumers.

The new Properchips range will be available in sharing bags at Asda starting from March 7th, followed by launches at Waitrose, Ocado, and Sainsbury’s in April. Grab Bag options will also be introduced in May 2024, catering to on-the-go snacking needs.

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