We are excited to announce the launch of a new and captivating campaign for popchips, set to kick off this month and extend into the beginning of next year. As part of our strategic investment, we have curated an engaging programme that will take place in cinemas, thanks to our partnerships with Pearl & Dean and DCM. To amplify this initiative, we have also developed an outdoor advertising campaign.
With a focus on re-establishing our presence in the cinema environment, our aim is to immerse and captivate audiences. By leveraging the exciting and vibrant atmosphere of cinemas, we are confident that this initiative will disrupt and engage customers. The partnership between popchips and Pearl & Dean cinemas and DCM is a natural fit, aligning our brand’s positive and flavourful identity with the fun and dynamic cinema experience.
As the popchips brand continues to gain momentum, this new media investment will undoubtedly contribute to further enhancing brand awareness. Remaining at the forefront of our industry, we are determined to propel our growth even further.