Jacob’s is delighted to introduce a refreshed lineup of its highly sought-after bestsellers and novelty products exclusively for the season. One of the highlights is the return of Jacob’s Christmas Caddies, which achieved an impressive £11.2 million in sales last Christmas season.
In addition, Carr’s brand is offering a range of premium offerings, including the highly anticipated Carr’s Seasonal Selection. This presents a lucrative opportunity for retailers to drive higher value sales, as shoppers are more inclined to indulge in a little luxury during the festive season.
Asli Akman, health and wellness director at Pladis UK&I, states, “With Seasonal Crisps and Snacks achieving remarkable double-digit growth of +12.4% last year, it is evident that shoppers are actively seeking savory treats from their favorite brands that are specially curated for the holiday season.” To meet this demand, our 2023 collection has been tailored to cater to diverse taste preferences and key seasonal trends, such as creating moments of togetherness.
Akman adds, “We have carefully selected a mix of our beloved Jacob’s and Carr’s classics while infusing a dash of excitement into the category with fresh updates across some of our signature lines. Whether shoppers are looking to create a classic cheeseboard or indulge in a savory snack while enjoying a festive film, they can rely on our family-favorite brands to consistently deliver superior quality and exceptional taste.”
To promote the Jacob’s and Carr’s seasonal portfolio, a comprehensive ‘Ready, Steady, Christmas’ campaign will be rolled out. This campaign will encompass sampling and online activation, as well as strategic shopper marketing initiatives. The campaign seeks to celebrate moments of connection by showcasing how these beloved products from Jacob’s and Carr’s bring loved ones together.
All in all, Jacob’s and Carr’s are excited to offer a delightful variety of seasonal products that cater to the evolving preferences and desires of shoppers during the festive season.
