Peperami, the popular snacking brand, has unveiled its latest campaign aimed at increasing brand awareness and driving sales of its newest products, Pizza Buns and Chicken Bites. With a budget of £1m, this campaign marks Peperami’s largest in nine years and will include prime advertising time on TV, Broadcaster Video on Demand (BVOD), YouTube, social media, and PR.
The TV ads, scheduled to run for 15 non-consecutive weeks from June to October 2023, strategically coincide with both the pre- and post-school holiday periods. These ads will be featured on various channels, including Channel 5, Comedy Central, Film4, and E4, ensuring Peperami reaches a wide audience of UK families.
Highlighting the importance of the back-to-school period for many retail partners, Emily Prince, marketing manager at Peperami, explains the rationale behind the campaign’s diverse channels: “Broadcasting our latest campaign across a mixture of channels, including traditional TV ads, allows us to reach a broad audience, raise awareness, and drive people to our retail counterparts.”
While Peperami’s core product range remains a favorite among consumers, this campaign also serves as an opportunity to showcase their new product innovations, such as the recently launched Pizza Buns. Prince adds that these larger, more substantial snacks are ideal for on-the-go snacking or adding variety to lunchboxes. Additionally, Peperami’s Chicken Bites, packed with protein, provide a perfect choice for fueling the day for both children and adults alike.
By leveraging this comprehensive marketing campaign, Peperami aims to not only strengthen brand recognition but also introduce their new products to a wider consumer base. With an emphasis on reaching key moments in the retail calendar and engaging with diverse media platforms, Peperami is confident that this campaign will drive sales while remaining true to its commitment of delivering delicious and convenient snacking options.