All shoppers simply need to do is purchase a Pringles can from a participating convenience store during the promotional period and enter their details into an online microsite. If they are selected as one of the lucky winners, they will receive an email within 72 hours containing a unique barcode. This barcode serves as a digital voucher that can be instantly redeemed for a cash prize at any PayPoint terminal.
Furthermore, independent retailers participating in the in-store promotion have the opportunity to claim a complimentary POS kit to effectively advertise the incentive to shoppers. This exclusive kit can be obtained through the convenient ‘Vantage by Kellogg’s’ website until August 13. This online resource offers free and unbiased category advice tailored for the convenience retail industry.
To further extend the reach of this exciting promotion, it is available not only to Co-op, Nisa, and One Stop stores, but also to other convenience stores that feature a PayPoint till until August 29, 2023.
Georgie Strawson, Pringles assistant marketing activation and POS manager, expressed enthusiasm, stating, “This month, we will be launching a summer partnership with PayPoint that provides individuals with the chance to win cash prizes of up to £100 when they purchase a large can of Pringles. This initiative represents a significant focus for us in the Away From Home channel, and we are thrilled to collaborate with PayPoint for the first time in various independent and managed convenience stores across the United Kingdom.”
Ula Bibbey, retail partnerships manager at PayPoint, emphasized the benefits of this collaboration, stating, “The partnership with Pringles showcases our exclusive brand offerings and aims to help retailers boost customer traffic while offering shoppers the opportunity to win cash prizes. With over 28,000 PayPoint stores spread throughout the UK, consumers now have an additional incentive to purchase a Pringles can.”