Oscar Mayer has partnered with iconic British cheese brand Cathedral City to introduce their first line of chilled meals. This collaboration offers consumers the opportunity to indulge in extra cheesy options like cheesy lasagne, cottage pie, chicken and pasta bake, and macaroni cheese.
In a strategic move, Oscar Mayer aims to challenge the commonly held belief that ready-meals sacrifice quality for convenience by providing great tasting, high-quality meals consumers can trust. Working closely with Saputo Dairy UK, owners of Cathedral City, Oscar Mayer’s new range boasts at least 30% more cheese than comparable own-label products and is now available at major UK supermarkets including Sainsbury’s.
Gordon Walsh, Chief Commercial Officer at Oscar Mayer, expressed the brand’s commitment to delivering unique and desirable meal options that go beyond the functional. This partnership with Cathedral City is centered around providing restaurant-quality meals at an affordable price point, revolutionizing the ready-meals category.
Adam Braithwaite, Senior Vice President of Commercial at Saputo Dairy UK, emphasized the synergy between Oscar Mayer and Cathedral City in bringing exciting, flavor-packed meal solutions to UK consumers without compromising on quality or value. This collaboration follows Cathedral City’s successful launch of ‘cheesy beanz’ with Heinz.
In conclusion, this strategic partnership between Oscar Mayer and Cathedral City is not only innovative but also sets a new standard in the chilled meals category. Together, they are reshaping perceptions and elevating the expectations of consumers seeking convenient yet delicious meal options.
