Olam Food Ingredients (ofi), a leading global provider of natural and sustainable food ingredients and solutions, has unveiled a fresh new brand. The new identity incorporates themes and colors that reflect ofi’s ability to push innovation throughout all aspects of its business, resulting in increased growth and impact for customers.
More than just a visual overhaul, ofi’s new brand reinforces their dedication to challenging the market with inventive thought and ingredients that cater to growing consumer demand for natural, healthy, and sustainably sourced cocoa, coffee, dairy, nuts, and spices products. The new brand is brought to life through ofi’s recent ad and dedicated website.
Shekhar, CEO of ofi, stated, “The new ofi brand builds on the strong origination and supply chain heritage of Olam while also highlighting our exciting aspirations for the future. It communicates the accelerated and distinct changes being made in the business to perpetually improve and deliver a unique competitive customer value proposition.”
Continual investments in application development and R&D expertise will enable ofi to tap into the full natural potential of their highly complementary portfolio and offer further value-added ingredients and solutions for their customers. For example, ofi could replace hydrogenated vegetable fat in a cream wafer with a specially formulated natural nut paste or source single origin Ecuadorian cacao beans delicately flavored with a hint of spice for artisan chocolates.
At the farm level, ofi is deepening their physical and digital presence in sustainable sourcing while also working closely with smallholder farmers and other communities throughout the chain to help their customers fast track their journey to net zero by creating specific programs for carbon reduction. Their new company purpose, “Be the Change for Good Food and Healthy Future,” jointly with their customers, partners and other stakeholders, emphasizes the importance of bringing together all these initiatives.
Briony Mathieson, Chief Marketing Officer, and her team led the development of the new brand. She asserted, “The new brand helps us deliver on three critical areas: clarifying our range of growth-supporting services available to customers, inspiring the entire ofi team to innovate and generate more value for customers, and enhancing the understanding of our role, initiatives, and impact on sustainability worldwide. We believe that sustainable change requires collaboration, and we want our new brand and purpose to emphasize our continued commitment to working alongside others to scale that impact and make it a reality.”
Discover more about ofi and their sustainable ingredients and solutions on their website.