Starting from the end of April, Oasis Zero Exotic Fruits, a refreshing combination of mango and passion fruit flavors with zero calories and zero sugar, will be hitting the shelves. As with the rest of the Oasis range, the product complies with HFSS regulations and will retail in 100% recyclable 500ml plastic bottles, excluding labels and caps.
Coca-Cola Europacific Partners, the company behind this innovative addition, aims to drive lunchtime sales for convenience retailers during the upcoming summer season with a high-impact point-of-sale (PoS) kit that retailers can request from My.CCEP.com.
Martin Attock, Vice President of Commercial Development at CCEP GB, endorsed the new product, stating: “Oasis is the ideal fruity and refreshing option for those wanting a snack or drink on-the-go. The product scored highly in taste tests, with 76% of respondents indicating that they plan to try it. With the launch and summer marketing campaign, consumers will have yet another great choice to complement our already popular Summer Fruits, Citrus Punch, and Blackcurrant Apple variants.”
The launch of Oasis Zero Exotic Fruits will also see the return of the brand’s successful summer marketing campaign, covering social media, out-of-home (OOH) advertising, and experiential marketing. The focus will be on young adults in urban centers, who are looking for refreshment and lunchtime options while on-the-go.
Overall, Oasis Zero Exotic is a delicious and guilt-free choice for anyone searching for a refreshing drink, and retailers are encouraged to act fast to capitalize on the anticipated demand.