Food and Beverage Business

New Sweet Bakery Products and Insights Revealed by Nestlé Professional


Nestlé Professional’s recent research underscores the potential for retail establishments to meet consumer needs and increase revenue by offering sweet bakery products featuring popular confectionery brands.

The study analyzed over 41,000 online discussions in May and June 2023, which referenced muffins, cookies, doughnuts, and brownies. Branded mentions were found to result in an 11% increase in positive feedback, with an overall 2% rise in sentiment, emphasizing the capacity of brands to elevate the appeal of sweet bakery products.

In line with these findings, Nestlé Professional has introduced a new range of cookies developed in collaboration with Rich’s. These cookies incorporate well-known confectionery brands such as Rolo, Aero, or Matchmakers and are designed to offer consumers a guilt-free indulgence experience.

Tailored for the convenience and foodservice sectors, the cookies are available in packs of four in both ‘ready to bake’ and ‘thaw and serve’ formats. As part of the launch celebrations, Nestlé Professional has created a comprehensive report titled ‘Sweet Baked Goods: Evolving tastes and trends’. This report offers valuable insights and market data on consumer preferences, popular products, and consumption occasions in the sweet bakery sector and can be accessed online.

Nestlé Professional has collaborated with premium bakers Cherrytree Bakery to produce popular Rolo muffins and Kitkat bunny muffins for Costa. Furthermore, the company is currently working on additional sweet bakery innovations set to be launched later this year.

Danielle Cartney, BDI category lead at Nestlé Professional UK&I, emphasized the allure of well-known brands such as Aero, Rolo, and Matchmaker in sweet baked goods, citing their enduring appeal to consumers. Additionally, she highlighted Nestlé Professional’s successful collaborations with leading operators and retailers in creating desserts and snacks that combine craft with confectionery.

Leveraging the insights gathered from the research, Nestlé Professional is pleased to co-launch the new cookies, aiming to assist operators in meeting the growing consumer demand for sweet treats.

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