Peroni Nastro Azzurro, the Italian beverages giant, is set to launch a new marketing campaign in June with a goal to tap into the informal beer market. The campaign features four 30-second TV adverts with the slogan, ‘The Taste That Takes You There’ and targets individuals aged 25 to 45 who prefer a casual beer experience.
Commenting on the new advertisement, Mike O’Donoghue, Global Marketing Manager at Peroni Nastro Azzurro, stated: “Peroni Nastro Azzurro was created to reimagine the world of beer with the Italian spirit of passion and flair, and Stile Capri is cut from the same cloth. As we look to take on our major brewing rivals at this competitive time, we’re excited to broaden the shoulders of the range, introduce some humour and informality into the brand and welcome more people into our world with The Taste That Takes You There this summer.”
The campaign, aimed at boosting the brand’s visibility in the market, will launch globally starting from June. With ‘The Taste That Takes You There’, Peroni Nastro Azzurro will expand its product range and introduce more people to their world.