The brand has developed a new range of food-to-go (FTG) to expand its portfolio and cater to busy lifestyles and needs beyond lunchtime. This range includes a variety of options such as the Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese and Ham Panini, Spicy Chicken Panini, Tex Mex Chicken Panini, Sausage Bap, and Bacon Roll.
Wayne Greensmith, head of marketing at Urban Eat, expressed his enthusiasm for the launch, stating, “As a trusted brand known for our commitment to taste and quality, we are thrilled to elevate our portfolio by offering hassle-free hot options. These options perfectly align with the growing demand for delicious and satisfying, yet convenient, food.”
“We have carefully designed the range to provide our customer channels with tempting options. Our aim is not only to satisfy consumers’ taste buds but also to offer a hot food choice for sites that operate 24 hours. By doing so, we hope to foster loyalty and drive repeat sales, ensuring that customers keep coming back for more.”
To support the launch, in-store point-of-sale materials will be available, including barkers and branded SRPs for easy merchandising and restocking.
Operators interested in stocking up on the Urban Eat Micro-Snacking Range can contact the Fresh Food For Now Company sales team at 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, they can submit a request via the Urban Eat website: urbaneat.co.uk.
