Old El Paso, the leading Mexican food brand in the UK, is offering an exciting opportunity for shoppers. By simply scanning the QR code on a purchased pack of their popular Tortilla Pockets, UK shoppers have a chance to win a three-night family holiday to the vibrant city of New York. But that’s not all – there are also 100 tickets up for grabs to see the action-packed movie, Teenage Mutant Ninja Turtles: Mutant Mayhem, currently showing in cinemas.
The launch of Old El Paso’s innovative Tortilla Pockets range aims to solve a common consumer pain point – the messy experience of enjoying Mexican food. With these sealed bottom wraps, the brand has made the meal experience easier than ever. Not only are they perfect for busy individuals always on the go, but they also have great potential as a convenient option for lunchboxes.
Aditi Hilgers, the head of meals at General Mills, expressed her excitement about the partnership with Teenage Mutant Ninja Turtles. She believes that the nostalgic appeal of the Turtles will bring excitement to the entire family, while also supporting their retail partners by increasing demand for Tortilla Pockets. Furthermore, the Turtles’ love for pizza perfectly complements the tasty, sealed-bottom tortilla as the best base for a delicious pizza pocket.