Pepsi Max is set to launch its latest summer campaign, ‘You Probs Prefer Pepsi Max,’ in the UK. The campaign will include a TVC, radio, digital advertising, and OOH, as well as a partnership with the London Underground. With eye-catching creatives, the campaign aims to capture the attention of consumers across the country.
To bring the campaign to life, Pepsi Max has once again teamed up with DJ, rapper, and television personality Big Zuu. Big Zuu is renowned for his cheeky personality and his ability to bridge the gap between the music and food worlds through his popular cooking show, Big Zuu’s Big Eats.
Georgina Meddows-Smith, the UK marketing director for Pepsi Beverages, expressed her excitement about the campaign, stating, “We are thrilled to launch our latest summer campaign, ‘You Probs Prefer Pepsi Max.’ This campaign takes a playful approach to showcase the remarkable results of our Taste Challenge in 2022.”
Originally introduced in the 1970s, the Taste Challenge encourages people throughout the UK to participate in a blind taste test. Participants are presented with two glasses of unbranded, chilled cola and asked to determine their preference between Pepsi Max and the UK’s top-selling full-sugar cola. The results from participants across the country are then compiled. In 2022, over 34,000 consumers took part in the Pepsi Max Taste Challenge, making it a resounding success.
In conclusion, Pepsi Max’s ‘You Probs Prefer Pepsi Max’ campaign promises to captivate audiences across the UK. With a combination of engaging marketing channels and the involvement of Big Zuu, the campaign aims to highlight the fantastic results of the Taste Challenge. So, get ready to take part and show your preference for Pepsi Max!