Food and Beverage Business

Mummy Meegz presents a chickee egg ‘swap’ as an alternative to Cadbury’s Mini Eggs

Food and Drink Technology

Mummy Meegz, the disruptive vegan chocolate brand, has launched a new product just in time for Veganuary 2024. The new product, Chickee Eggs, is a vegan m!lk chocolate ‘swap’ for Cadbury’s Mini Eggs. The company was founded by vegan trailblazer Meagan Boyle in 2018 with the mission to create creamy ‘M!lk Choc’ swaps that are kinder to animals and the planet. The latest addition to its Vegan Swap Shop, Chickee Eggs, is a sharing pack (85g) of creamy m!lk chocolate eggs wrapped in a sweet chocolate crunchy shell. The product is palm oil free and wrapped in fully recyclable packaging.

Chickee Eggs is one of three vegan chocolate products launched within the last 12 months, following the national success of Mummy Meegz hero product, the Chuckie Egg, and the recent launch of Choccy Balls. It will be available in both independent and leading retailers, including The Range and online via Goodness Goodies and Amazon, retailing at £2.49.

Dean Adamson, founder of Mummy Meegz, expressed his excitement about the launch of Chickee Eggs, “Over the last 12 months, the Mummy Meegz team have worked incredibly hard on our new pipeline of NPD and are delighted to launch our new Chickee Eggs to market just in time for Veganuary.”

The company believes that the success of its range lies in delivering a like for like taste match to their famous dairy milk chocolate equivalent, but without the vegan premium price tag. Adamson stated, “We cannot wait for our Chickee Eggs to hit retailer shelves as part of our wider Vegan Swap Shop range and feel they will soon become a hit with vegans and non-vegans alike.”

The Mummy Meegz brand is quickly disrupting the vegan market and is forecasted to double its turnover during 2024 alone. Founded from the success of Meagan’s very own vegan café, the brand is making a significant impact on the vegan market. Visit their website to learn more about their innovative and delicious range of vegan chocolate products.

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