Food and Beverage Business
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Monster declares the revival of Call of Duty promotion

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The new Call of Duty on-pack promotion is set to be implemented across multiple ranges, including Monster Original, new Monster Zero Sugar, and Monster Ultra White variants. Gaming enthusiasts will have the opportunity to scan unique QR codes on promotional packs, earning them 10 minutes’ worth of double experience points (XP) in the game. By leveraging this advantage, players can progress through levels more rapidly, outnumbering their opponents during in-game play.

According to Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners GB, there is a notable alignment between the loyal fan bases of both Monster and Call of Duty. Being two industry powerhouses, the collaboration is expected to bring about resounding success, as it has done so in the past.

“We understand that our Monster fans desire impactful and unforgettable experiences, along with exclusive gaming prizes. Rest assured, we are committed to delivering exactly that. The constant growth of Monster showcases its unwavering popularity, and we urge retailers to seize this opportunity and capitalize on the promotion, as we once again bring together these two extraordinary brands.”

In conclusion, the collaboration between Monster and Call of Duty in the upcoming on-pack promotion is poised to offer an unparalleled gaming experience for fans. By embracing this partnership, retailers can tap into the substantial benefits it brings, while gamers can indulge in enhanced gameplay and exclusive rewards.

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