Mondelez Mondelēz International advises that now is the time to start preparing for Christmas and it has a raft of innovations to keep shoppers interested.
The Cadbury’s Mini Snowballs range will be joined by a 296g bag format to tap into the sharing market. “The Cadbury Mini Snowballs Family Pack 296g is set to drive incremental sales for retailers this festive season, as sharing novelty formats are now the highest repeat buy at Christmas, perfect to share with loved ones,” said a spokesperson for the brand. RRP £4.50.
This year, Mondelēz International is introducing a brand-new Cadbury Dairy Milk Advent Calendar 340g, containing ten Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, one 100g Winter Wonderland Bar. “This is a unique addition for Christmas Eve to get shoppers ready for the main event and add excitement to the occasion,” added the brand. RRP £10.00.
The Cadbury Chunk Collection has been revamped. This involves expansions into new pack sizes to tap into the sharing occasion and drive value, as well as including the addition of a new Caramilk chunk within the collection. With Cadbury Caramilk having driven 17% incremental sales to the category and being a hit with millennials and families, the inclusion of these chunks is set to increase the variety of shoppers into the gifting category. RRP £6.00.
Mondelēz added: “The new chunk will sit alongside the popular Cadbury Dairy Milk and White, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Wholenut chunks, with the collection sure to generate excitement among shoppers this Christmas, being essential to those festive moments during cozy nights in.”
Mondelēz International are also rolling out a new Cadbury Buttons Selection Box this year, and with Cadbury Buttons being one of the best-sellers in the category, it’s set to be a great success. “The contents of the box are sure to appeal to all tastes, as it includes four different flavoured treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons, so there’s something for everyone in this brand-new product,” said a spokesperson. RRP £6.50.
Retailers can further tap into the sharing category with Cadbury Dairy Milk Winter Orange Crisp 360g, which is now available across the market for the first time this year. “This delicious sharing block sees the nation’s favourite chocolate combined with festive orange flavouring for a seasonal twist to encourage shopper excitement this Christmas,” said Mondelēz. RRP £3.50.
Mondelēz International is bringing back a family favourite for Christmas 2023, with the return of Cadbury Dairy Milk Coins. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight consumers as a rooted Christmas classic. The coins, individually wrapped in festive gold foil, are set to drive incremental sales to finish the season off, with the excitement of the big day just around the corner. These treats are the perfect addition to a retailer’s range as gifting options, or as an impulse buy for a self-eat treat. RRP £1.99.
Finally, alongside Cadbury Dairy Milk Coins, Mondelēz will be rolling out the Cadbury Dairy Milk Money Box Tin, the perfect top up gift in the final run up to Christmas. The tins, featuring a playful design, are set to drive sales, particularly in the gifting segment, as they offer a secondary packaging use as well as receiving an “outstanding” rating during customer testing. “We’re also proud to announce that our new Coins range will be supporting the Trussell Trust in their important work to alleviate hunger in the UK,” concluded Mondelēz International. RRP £6.00.
