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McVitie’s Expands Its Hobnobs Line

McVitie’s expands Hobnobs range - Food and Drink Technology

McVitie’s is broadening its popular Hobnobs lineup with the introduction of the all-new Hobnobs Oaty Crunch Creams.

These treats come in two enticing varieties – Milk Flavour and Chocolate Flavour – each featuring a delectable combination of oaty biscuits that loyal Hobnobs enthusiasts cherish, filled with a velvety center.

Offering a wonderfully crunchy experience, the Milk Flavour option delights with its sweet, creamy milk filling, while the Chocolate Flavour entices with a rich, smooth chocolate center.

“The launch of our new Hobnobs Oaty Crunch Creams is an exciting moment for us,” states Bethan Ashman, brand manager for pladis UK&I. “We’ve taken the classic Hobnobs oaty biscuit that people know and love, and paired it with a smooth, creamy centre to create something comfortingly familiar yet delightfully new. They’re perfect for tea breaks or for sharing with family and friends whenever consumers are looking for something delicious.”

McVitie’s Hobnobs Oaty Crunch Creams will be available at all major retailers in the UK starting March 30, packaged in 100g portions with a recommended retail price of £1.

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