Introducing two exciting variants: The Original Margarita and The Passionfruit Margarita, both elegantly packaged in a 125 ml slimline format, each with an ABV of 12.5%. These releases align seamlessly with current food and beverage industry trends focused on premium, ready-to-drink offerings.
Crafted from high-quality tequila and natural ingredients, these cocktails are noteworthy for being free from artificial colours and flavours, showcasing a commitment to food and drink sustainability.
The Original Margarita delivers a zesty mix of Cointreau L’Unique orange liqueur, premium tequila, lime peel distillate, and fresh lime juice. In contrast, The Passion Fruit Margarita features Cointreau L’Unique, premium tequila, concentrated lime juice, and an authentic passion fruit flavour, reflecting innovative developments in food manufacturing trends.
This launch resonates with recent research from Rémy Cointreau, which indicates that 59% of UK consumers are inclined to enjoy cocktails at home during the festive season, underscoring shifts in food and drink consumer trends.
The recipes come from Carole Quinton, Cointreau’s Master Distiller based in Angers, France. She stated: “In creating these RTD cocktails, I got to blend my distilling expertise with the craft of mixology. As a creator of experiences, I wanted each recipe to deliver the perfect balance, preserving the spirit of Cointreau while elevating every sip. It was about finding the right assembly of ingredients to achieve that harmony between the liqueur and its ingredients. The result is two new Margaritas that are bold, fresh, and uncompromising in quality.”
Clémence Gallet, Cointreau Executive Director, added: “Our ready-to-drink cocktail range, now enhanced with new flavours on our classic Margarita and available in a can, is a premium expression of this consumption habit. It is designed to invite cocktail lovers to savour Cointreau at any cocktail occasion.”
Packaged in 100% recyclable cans, Cointreau Cocktail Twists are available at Waitrose and on Waitrose.com, priced at £4.00 per can, aligning with current food and drink packaging practices focused on sustainability.