Running until early December, a comprehensive media campaign is being launched by McCoy’s to create awareness and generate excitement around their latest offerings: McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ. This campaign will span various channels including radio, Out of Home, and social media platforms.
John McDougall, the brand manager for McCoy’s, expresses his enthusiasm for the new Epic Eats variants and the opportunity to promote them through this captivating media campaign. These new flavors are designed to captivate and engage shoppers, building upon the well-established reputation of the McCoy’s brand for delivering innovative and iconic tastes. The campaign skillfully leverages this reputation, while enticing consumers to venture into uncharted flavor territory.
The McCoy’s Epic Eats product range was initially introduced to the market in February this year. The range featured Nacho Cheese and Spicy Salsa variants, available in both Grab Bag and £1.25 PMP formats. Notably, this launch garnered great success, earning the prestigious title of Product Launch of the Year in the Snacks category at the esteemed Retail Industry Awards.
In conclusion, McCoy’s is set to embark on a captivating media campaign that will run until early December. The main objective is to raise awareness and generate interest in their new additions, McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ. By capitalizing on their reputation for bold and innovative flavors, McCoy’s aims to entice consumers to try something new.