KP Snacks continues to support its premium brand Tyrrells with a substantial media investment of over £1.5m. This investment will be dedicated to the new campaign, titled ‘Tyrrellbly Tyrrellbly Tasty’, which will run across various channels including radio, TV, and social media. Furthermore, for the first time, Tyrrells will establish its presence on the popular social media platform TikTok.
The main objective of this campaign is to raise awareness among consumers, emphasizing the fact that Tyrrells is exceptionally delicious, with its use of only the highest quality ingredients. This makes Tyrrells a perfect snack for relaxation and unwinding, especially for those seeking a superior snacking experience.
According to Dan Winslet, the global Tyrrells marketing controller, “Our new investment aims to persistently enhance visibility and consumer interest in the Tyrrells brand. Tyrrells is already a beloved brand, renowned for its excellent product quality that provides customers with an affordable, delectable treat. It elevates any sharing occasion, making it feel extra special. By engaging new audiences and ensuring that our brand remains at the forefront of shopper’s minds, this campaign effectively achieves its purpose.”
In summary, KP Snacks recognises the value of Tyrrells as a leading brand, and their ongoing investment demonstrates their commitment to drive the brand’s awareness and market presence. By conveying the message of Tyrrells as irresistibly tasty, made with high-quality ingredients, KP Snacks aims to reach a wider audience and guarantee that Tyrrells continues to be the preferred choice for discerning snack enthusiasts.