Kettle is set to launch a half-million-pound multi-faceted campaign leading up to Christmas. The campaign, which highlights the joyful role of food during the festive period, aims to ensure that Kettle remains top of mind for consumers this holiday season. The campaign includes various activations such as adverts in key media titles, a significant social media campaign, and a social Advent Calendar competition offering attractive prizes.
According to Russell Tanner, marketing director at Kettle, “This Christmas campaign will reach our core shoppers through multiple touchpoints during the festive season, when food plays such an important role in the celebrations. It signifies our commitment to supporting retailers with an enhanced marketing strategy throughout 2024 and beyond.”
