Whilst maintaining the bottle’s premium embossed detailing and family distillers messaging, the latest version of our product has undergone a modern makeover. The traditional tree emblem and ‘Whitley’ wording have been removed, resulting in a cleaner and more streamlined image. Additionally, the updated font enhances the overall visibility and presence of the brand.
These changes will apply to our entire JJ range, including our acclaimed Artisanal Vodka, as well as our beloved flavors such as Vanilla, Raspberry, and Blood Orange. Furthermore, we are excited to introduce our new ‘Party Flavors’ range of lower alcohol by volume (ABV) spirit drinks, featuring delightful options like Toffee Popcorn and Strawberry Cheesecake.
Poppy Williams, our group marketing manager at Halewood Artisanal Spirits, emphasizes the vibrant and modern nature of the JJ brand, which offers award-winning gins and vodkas in trendy flavors. To align our packaging with this image, we have chosen a stripped back and sleek design, while still upholding the essential ‘family distillers’ messaging that underscores our commitment to quality and provenance.
We are dedicated to continuously improving our products to meet the evolving preferences of our customers.