J2O is expanding its offering with a new range of ready-to-drink (RTD) Mocktails, catering to the growing demand for non-alcoholic options. The premium range includes three delightful flavors: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini.
Ben Parker, the retail commercial director at Britvic, expresses the brand’s commitment to innovation, stating, “As a well-known and trusted brand, we are always seeking ways to stay ahead. The launch of our J2O Mocktails aims to provide shoppers with more choices while enticing consumers to upgrade their beverage options. We understand that many individuals are looking to elevate their ‘big night in’ or special occasions at home, aiming to recreate the experiences they would have while dining out.”
Parker further adds, “Simultaneously, with an increasing emphasis on alcohol intake, the non-alcoholic drinks market is gaining significance. J2O Mocktails allow retailers to tap into this opportunity. By prioritizing taste, as the number one driver for soft drinks, we have crafted these products to offer delicious flavors inspired by popular cocktails, sans the alcohol content.”
J2O Mocktails will be conveniently available in a 250ml can format, priced at an affordable £1.29 MRSP. The launch will take place in October, with the products rolling out into the convenience channel. To further support this exciting introduction, an above-the-line (ATL) advertising campaign worth £2 million is planned for summer 2024.
With these new RTD Mocktails, J2O aims to meet the evolving preferences of consumers, provide more options, and ensure that every occasion, whether at home or outside, is sensational and memorable.