Best of Poland, the UK importer and distributor of Polish food and drink products, has introduced two new sugar-free options to expand its Ngine range of traditional energy drinks. Ngine Mojito Zero Sugar and Ngine Original Zero Sugar now join Ngine Original. All flavors are conveniently available in 250ml cans, and Ngine Original also comes in a 4 x 250ml multipack. These drinks feature eye-catching, brightly colored designs emblazoned with the Ngine logo, ensuring high visibility and shelf appeal.
“Energy drinks have gained significant popularity, and the category continues to experience rapid growth. However, consumers are increasingly seeking out healthier choices for their diets. Therefore, the introduction of these two new zero sugar options is an ideal way to cater to both requirements while providing shoppers with additional choices,” remarks Debbie King, Retail Sales and Marketing Director at Best of Poland.
To support the launch of these new products, Best of Poland has developed comprehensive activation plans that encompass various elements such as promotions, on-shelf activities, point of sale displays, direct consumer engagement strategies, as well as online and social media marketing initiatives. These efforts are all interconnected and aimed at reinforcing the association with the original Polish business.
Consumers can now enjoy Ngine Mojito Zero Sugar, Ngine Original, and Ngine Original Zero Sugar, all available in 250ml cans and priced at a recommended retail price of 45p.