Smart Protein is thrilled to announce the launch of a new range of premium active and wellness nutritional supplements. This exciting launch will be available online, as well as in 142 Tesco stores nationwide.
The range has been created as part of The Original Fit Factory’s wellness ecosystem, designed to elevate the wellbeing journey of its customers. It is formulated by nutritionists and backed by science, making nutrition straightforward and accessible in an increasingly confusing landscape.
A survey conducted by the brand in December revealed that just 21% of the 2000 UK adults surveyed felt they had a strong understanding of how to use nutritional supplements. Furthermore, 76% expressed a desire for more education and support on taking supplements, with 66% favoring simple, digestible information.
Smart Protein’s range of 12 core products has been designed to help customers easily shop for the results they desire. With 28 flavor combinations, the brand also prioritizes great taste. The products are divided into two categories – ‘Active’ and ‘Wellness’ – delivering outcomes for lifelong wellbeing and an edge to daily lifestyle.
In the ‘Wellness’ category, a well-balanced range of vitamins and supplements including nootropics, gummies, and supergreens is available. These products are designed to nurture the body and uplift the mind, catering to areas such as gut health, immunity, skin health, sleep, focus, concentration, and bone and joint health.
David Weir, founder and CEO of Smart Protein parent brand, The Original Fit Factory, expressed his excitement about launching the range. He emphasized that the products are meant for anyone looking to take small steps towards achieving a lifestyle edge. Weir added, “A lot of people want to do more for their health but don’t know where to start or what to do because nutrition has become complicated – we want to change that, revolutionizing the nutritional supplements space.”
In line with their commitment to breaking down barriers through education, the brand has expanded its expert team. This includes the appointment of personal trainer and performance coach, Bobby Rich, as the active expert ambassador, and the addition of Tina Lond-Caulk, one of the UK’s leading nutritionists, as the lead nutritionist.
Smart Protein’s extensive launch range will be available in 63 countries outside of the UK, offering a first-of-its-kind shopping experience both online and offline. The goal is to encourage consumers with clear guidance on supporting their desired lifestyle outcomes, with high-quality, delicious-tasting premium products, ultimately inviting the whole world to feel good.
