The Big Night In campaign, which encompasses national TV advertising reaching 103 million consumers, as well as PR and influencer support, aims to amplify the brand’s ‘better than you think’ message. The campaign will emphasize Rustlers’ top-notch quality and delectable taste by enlightening consumers about the origin and flavor cues, as these have been identified as the most influential factors in altering their perception of the product.
Elaine Rothballer, the head of marketing consumer brands at Kepak, remarked, “Consumers continue to prioritize frugality, particularly in the lead-up to the festive season. This presents an opportunity for brands such as Rustlers to provide a more cost-effective alternative to ordering takeaways.
“The essence of Big Night In revolves around relaxation, good food, and cherished company. Shoppers are loath to sacrifice this precious time by enduring lengthy waits for takeout or spending hours in the kitchen cooking. Rustlers offers the perfect solution. Not only are their offerings delicious and made with 100% British and Irish beef, but they also require a mere 90 seconds to prepare.”
In conclusion, the Big Night In campaign is poised to captivate consumers through its multifaceted approach, seizing upon the desire for value and convenience. By prioritizing quality, taste, and efficiency, Rustlers stands ready to cater to the needs and desires of a discerning audience.