Hovis is launching its festive packs, which will be available on retailers’ shelves for seven weeks. These packs will feature across many of its loaves, including Soft White and Best of Both. As part of its wider seasonal activity, Hovis has also developed some bold and distinctive “must have” Ho Ho Hovis Christmas jumpers and bobble hats. These items can be won as part of an online consumer competition, with a further limited number available for purchase online.
Claire Parlour, marketing director at Hovis, comments on their festive activities, stating, “Whilst we hope to bring a smile to people’s faces with some of our light-hearted festive activities, we are also acutely aware that Christmas can be a difficult time for many families.” She adds, “This year Hovis will be continuing its long-standing relationship with FareShare to try and ensure that some of those most in need are supported.”
As part of its festive campaign, Hovis is taking its collaboration with FareShare a step further and will ensure over 250,000 loaves are provided to FareShare by the end of 2023. Over the last 4 years, Hovis has provided in excess of 1 million loaves to FareShare as part of its ongoing collaboration.
Polly Bianchi, Director of Fundraising at FareShare, expresses gratitude saying, “We’re incredibly grateful to the support from Hovis, which will make a huge difference to getting more food to people who need it. Support from our partners is so important at Christmas, so that good-to-eat surplus food can be shared with communities across the UK, instead of going to waste.”
The full limited-edition Ho Ho Hovis Christmas packaging lineup includes: Hovis Soft White Medium 800g with an RRP of £1.39, Hovis Soft White Thick 800g with an RRP of £1.39, Hovis Soft White Extra Thick 800g with an RRP of £1.39, Hovis Best of Both Medium 800g with an RRP of £1.35, Hovis Best of Both Thick 800g with an RRP of £1.35.