Heinz is introducing its new Culinary Tomatoes range as part of Kraft Heinz’s initiative to bring innovative products to consumers more quickly and expand its taste elevation platform globally. This line of products is ideal for both experienced cooks and those who appreciate a helping hand in the kitchen, as Heinz aims to redefine the use of tomatoes in culinary creations.
Utilizing only sun-ripened tomatoes grown in Italy, Heinz’s new range consists of finely chopped tomatoes, pizza sauce, tomato puree, and a variety of tomato bases for cooking sauces such as passata, chili, curry, and frito. These convenient options enable cooks to prepare a wide array of dishes inspired by various cuisines from around the world, going beyond the traditional Italian fare.
Recent research reveals that seven out of the UK’s top 10 favorite dishes are tomato-based, making Heinz’s new range a perfect fit for elevating these well-loved meals, whether it’s a classic pizza Margherita, shakshuka, or chicken bhuna, with a unique twist from Heinz.
Caio Fontenele, Heinz’s new ventures director, expresses excitement about the range, emphasizing its ability to inspire cooks to explore new and delicious recipes in their own kitchens. Regardless of their culinary expertise, Heinz offers something for everyone, with their delicious tomatoes available in peeled, chopped, or pureed formats for those who enjoy cooking from scratch. Additionally, for those seeking convenience, Heinz provides ready-to-use tomato-based cooking sauces, with their passatas being perfect for creating classic pizzas and pastas. The brand also offers chili and curry bases to expand cooks’ horizons beyond Italian cuisine. Heinz’s signature Tomato Frito, featuring fresh garlic and onions cooked in olive oil for the best flavor, has already achieved success in other European countries.
Gary King, global agricultural developer at Heinz, highlights the uniqueness of Heinz’s tomatoes. With their high viscosity, these tomatoes possess a distinctive and rich flavor that is unmatched. Heinz has always adhered to traditional tomato-growing methods and remains dedicated to preserving these practices that have been in place since its founding in 1869. As Heinz proudly states, their tomatoes are grown, not made.
In addition to the Culinary Tomatoes range, Heinz offers Heinz Chopped Tomatoes (400g) and Heinz Chilli Tomato Base (500g). These products provide further opportunities for consumers to experience the exceptional flavor and quality that Heinz is known for.
Overall, Heinz’s introduction of the Culinary Tomatoes range signifies the brand’s commitment to innovative and delicious products that cater to the needs and preferences of cooks worldwide.