The new Capri-Sun Zero range has been developed to address the growing demand for healthier beverage options. With the lowest sugar level across its UK drinks portfolio, this range contains only trace amounts of naturally occurring fruit sugar, without compromising on taste.
Available in convenient 200ml pouches, the Zero range boasts popular flavors such as Orange, Blackcurrant & Apple, and Jungle Drink. What sets it apart is its formulation, which contains between just 0.5g and 0.6g of sugar per 100ml. This means that the Zero range delivers nearly 90 percent less sugar compared to Capri-Sun’s original formula, which has also been reduced in line with HFSS guidelines.
Anke von Hanstein, senior marketing manager at Capri-Sun UK, expresses excitement over the introduction of the Zero range. As consumers increasingly seek out products that support healthier lifestyle choices, including reduced sugar options, this range meets the demand. This trend is especially prominent among parents who prioritize healthier alternatives for their families.
“Our new Zero added sugar range provides parents with greater choice when it comes to shopping for their families,” states von Hanstein. She recognizes that taste plays a crucial role in consumer decision-making, particularly within this product category. Therefore, the Zero range maintains the unmistakable Capri-Sun taste, delivering a low-sugar option that brings smiles to children across the UK.
